A 155 Year old trusted brand from South, Chemmanur International Jewellers Group launched its new Diamond Jewellery Collection “AMRA” in Delhi. The exhibition for the same was started from 16th March to 24th March at Royal Plaza Hotel. Chemmanur’s Diamond Jewellery Exhibition was inaugurated by highly talented and charismatic Actor and MP Kirron Kher.
AMRA collection has been rolled out under Chemmanur International Jewellers’ “MY OWN DIAMONDS”- which is a symbol of dignity. AMRA is an Arabian name which dictates princess, noble, rich and beautiful. Hence AMRA refers to the stunning creation as no one is richer or more beautiful than or as unique as “AMRA”!
Chemmanur International Jewellers Group is also all set for pan India retail expansion by launching new and bigger format jewellery in cities such as Delhi, Mumbai, Kolkata and Ahmadabad. This Jewellery retail chain has outlined plans to expand its retail network by 50 stores this year.
The retail chain, which boasts of branches all over India and the Middle East, currently operates 44 stores across the world with its southern cities branches such as Chennai, Hyderabad and Bangalore accounting for big volumes. With its new expansion strategy the jewellery retailer expects double digit growth in FY19.
“India is a big and a luring market for jewellery and in particular for branded jewellery. Modern jewellery retailing is all about providing customers with shopping experience with a world class retail ambience, personal interaction and quality products. This is what we wish to offer at our new stores,” said Dr. Boby Chemmanur, Chairman and Managing Director, Chemmanur International Jewellers Group.
“The Group has its own gold manufacturing unit with craftsmen from all over the country churning out the best designs. This has also allowed the group to help reduce the “making cost” of the jewellery considerably and thus giving customers more value and satisfaction for their money,” he added.
“The Indian public has always been infatuated by trendy designs and the Group has always taken great pains to create customer-oriented designs, which are of the best quality and of exquisite craftsmanship. And the new AMRA collection is no exception,” he further said.
The brand has recently signed legendry International Football Player Diego-Maradona as Brand Ambassador.