India has seen different shades of BJP. But in Kashmir, things are a bit more unique or at least it seems so. The poll-related advertisement issued by the BJP in the local newspapers published in the valley doesn’t even have a trace of saffron colour. Instead, it is green.
The politics linked to green colour has much significance in the valley. It is the colour usually associated with Kashmir because of its relation with Islam and Pakistan. The green colour is believed to be the favourite colour of the Prophet Mohammed. It is also the dominant colour in the Pakistani flag.
The advertisement that has appeared in major newspapers in the valley was part of the election campaign for BJP’s candidate for the Srinagar Lok Sabha seat — Khalid Jehangir.
Interestingly, apart from the green background colour – which dominates in the poster, the acronym BJP is also printed in green.
The ad that appeared along with the picture of Prime Minister Narendra Modi at the top and the candidate Jehangir, uses a catchy slogan in Urdu that goes like “Leave Lies, Speak Truth.” They also used an appeal in Urdu that says “vote for BJP.”
The major newspapers that carried the advertisements include Greater Kashmir and its sister publication Kashmir Uzma. The two newspapers were subjected to a ban by the state administration from giving government advertisements for over a month.
Greater Kashmir is credited to be one of the widely circulated English dailies in the valley. Kashmir Uzma is the most widely read Urdu newspaper in the region.
National Conference leader Omar Abdullah criticised the BJP. “The saffron of the BJP turns green when it reaches Kashmir. I’m not sure whether the party truly believes it can fool voters when it makes a fool of itself like this. Why can’t they show their true colours while campaigning in the Valley?” he tweeted.