Taking a cue from Prime Minister Narendra Modi’s jungle adventure to be aired on Discovery channel, the Tourism Ministry has decided to make wildlife its theme for the Incredible India campaign for the next two months, reported India Today.
The show, Man vs Wild, premiered on August 12 and showcased in more than 180 countries across the world through Discovery network channels.
“There is no bigger icon for India than the prime minister, be it wildlife or tourism or anything else. His episode will be shown on Discovery tomorrow and we have decided to make it (wildlife) our theme for Incredible India for the next two months,” Tourism Minister Prahlad Patel said.
In 2002 Government of India launched Incredible India, an international campaign to promote tourism.
According to a statement from the channel earlier, “the special episode, featuring survivalist and adventurer Bear Grylls, and shot in Jim Corbett National Park, Uttarakhand, will be a “frank and freewheeling journey” which will throw light on wildlife conservation.”
On February 14, PM Modi spent some hours with Grylls deep inside the forests of the Jim Corbett National Park in Uttarakhand to shoot for the episode. However, it was the same day when the Pulwama terror attack took place in which over 40 jawans lost their lives, reported India Today.