South Koran mobile major Samsung Mobiles is the most consumer-focused brand in India, with laptop-maker Dell, Apple iPhone and LG (Televisions) coming second, third and fourth, respectively, according to a TRA Research report.
“Samsung Mobiles has featured in TRA’s Most Consumer-Focused Brands Report 2019 (CFB 2019), the third edition,” said the report.
N. Chandramouli, CEO, TRA Research, said: “Consumers are speaking, and Samsung is listening. Focused on consumer-centric innovations, Samsung in the mobile phone category has pushed the technology limits and set impeccable standards creating deeper, stronger and resilient consumer bonds.”
Cosmetics brand Pond’s secured the fifth position, followed by auto major Honda in the sixth. Insurance behemoth Life Insurance Corporation (LIC) of India was ranked seventh .